“Customer support is easily a $10 billion market,” said Dubey. Run by a team of eight employees, Gleen is now serving more than 10 customers who pay by the number of conversations generated for the bot. Gleen got its start by providing its Discord chatbot to a web3 customer, though now it generates more revenues from non-crypto users. The ability to abstract from that information is one of the sta0rtup’s strengths, according to Dubey, as it “ need very clean documentation.” “The communities and companies, where the subject matter is highly technical or the quality of the answer matters a lot, is where we get the best traction because those companies or communities appreciate what a good response versus a bad response means.”Įvery time it onboards a new user, Gleen needs to learn its domain knowledge by gleaning data from its knowledge base, forums, Slack or Discord discussions. “Search is our own proprietary algorithm, and that’s where our secret sauce is,” the founder said. Gleen’s chatbot interacting with users on Discord. All in all, Gleen’s model has been trained on 100,000 pairs of questions and answers. Once Gleen’s system is confident that it has an answer, it sends it to various LLMs, be it OpenAI, Anthropic or a fine-tuned Llama, to generate a response. LLM is less than 20% of its tech stack the rest of the work goes to how Gleen stores the data and its proprietary system retrieves data to generate the most accurate answer based on domain knowledge. Instead, Gleen created its own proprietary machine learning layer that sources from enterprise knowledge, which can then cross-check LLM responses to avoid hallucination. That approach doesn’t solve hallucinations. When asked about competition, Dubey argued that many chatbots on the market are mere “wrappers” of ChatGPT and other large language models, so the responses they give are likely the same as those from calling the OpenAI API. Among its list of angels are Anatoly Yakovenko, co-founder of the popular blockchain network Solana Mike Derezin, former COO of blockchain data provider Chainlink Will Papper, co-founder of decentralized investing protocol Syndicate and ISM Angels. Institutional investors include Slow Ventures, 6th Man Ventures, South Park Commons, Spartan Group and CoinShares. Gleen’s vision attracted investors from both the established software world and the nascent crypto sphere in its $4.9 million oversubscribed funding round. “We decided that we were going to fix this particular problem of hallucination before we could actually be a serious player, so we fixed it.” “If someone says the price of Uniswap is going to go up to $200, then it can be a massive manipulation of the market,” Ashu Dubey, co-founder and CEO of Gleen, told TechCrunch in an interview. Hallucination, which happens when artificial intelligence makes up false information but answers with confidence, is especially high-stakes for discussions that involve esoteric topics, as a false but assertive answer could easily mislead participants. ![]() ![]() The narrow focus is a good start as it pushes Gleen to solve the most urgent issue in large language models today: hallucination. California-based Gleen, founded by Microsoft and LinkedIn veterans, is offering its enterprise-grade chatbot to the most demanding segment of the market - technical communities, like a blockchain infrastructure channel on Discord, and it has raised some fresh funding to work on the product. There’s no shortage of chatbot services trying to earn a place in the myriad channels on Discord and Slack.
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